MAKING good financial decisions is never easy. It can be intimidating and without the proper guidance and expertise it could lead to disastrous results.
This is why Permodalan Nasional Bhd (PNB), one of the largest fund management companies in the country with assets under management exceeding RM300 billion, made it their mission to educate Malaysians in financial literacy. for decades.
For 20 years, PNB has held its annual Minggu Saham Amanah Malaysia (MSAM), an event focused on educating and improving the community’s understanding of the importance of investing and financial planning through interactive activities. , as well as educational and entertainment programs.
When the pandemic hit last year, PNB adapted its MSAM into a digital format, namely Minggu Saham Digital (MSD).
The successful event returns for a second round this year.
Unsurprisingly, expectations will be high for this year’s MSD, said Ahmad Zulqarnain Onn, president and CEO of PNB.
“Last year’s first MSD garnered 7.5 million unique reach through its official Facebook page, 2.2 million cumulative views on its official Facebook page and YouTube channel, while the website registered 11, 5 million impressions.
“This year we intend to do better,” he told StarBizWeek.
Ahmad Zulqarnain says the goal of MSD will once again be to improve financial literacy.
“This will be the second year that we’ve done it digitally.
“The event itself is a seven day livestream and there will be a lot of educational and interactive entertainment, as well as engaging content with the aim of educating and empowering Malaysians on financial literacy.”
Ahmad Zulqarnain explains that the concept of financial literacy is something that needs “constant reinforcement”.
“It’s not a difficult subject to understand. We just need reminders to invest for the longer term.
“Covid has definitely emphasized the importance of having a nest egg, so it’s a constant reinforcement and reminder. “
The MSD will be streamed live daily between 12:30 p.m. and 10:30 p.m., November 17-23, 2021 via Facebook and YouTube.
Through MSD, Ahmad Zulqarnain said PNB will create tools, resources and education on topics such as mutual fund investing, risk and return, and financial planning.
He adds that the event will include various performances, edutainment programs and intriguing conversations in a series of webinars by prominent personalities, celebrities and industry experts.
Ahmad Zulqarnain says the MSD targets “all age groups and all demographics.”
“Because we serve all segments of society, we want to reach as many people as possible.
“Of course, there will be programs that are suitable for everyone, from children to the general public, to professionals wanting much more sophisticated content.”
Ahmad Zulqarnain says the programs will be tailor-made to suit different target groups.
“For example, for the kids we will have a drawing competition and for the first time we will work with the creators of Upin and Ipin (a Malaysian animated television series) to come up with episodes related to finance, financial and investment planning. “
The MSD will host a total of 70 edutainment programs throughout the week with over RM500,000 in prizes up for grabs.
Those who wish to participate in the MSD can still do so by registering at www.minggusahamdigital.com.my.
Ahmad Zulqarnain says the success of MSAM and virtual MSD is a testament to the public’s confidence in the PNB brand.
“Having it virtually last year opened my eyes because it was a huge success. I think as we move into a more endemic phase we also need to connect with Malaysians through physical events.
“However, I don’t foresee that we will go back to the way we did before, so there will likely be a hybrid approach to our future events.”
Ahmad Zulqarnain said that PNB will also invest significantly in new digital initiatives.
“We recently launched a new myASNB app with a fresher user interface and experience. For the first time, any Malaysian can open an account with us simply through the app. Our goal is to make it as easy as possible for people to interact with us and invest.
“In addition, we worked with a partner and introduced a microinvestment app, called Raiz. This saves you money at micro levels and we give people investment exposure both locally and internationally.
Additionally, Ahmad Zulqarnain says PNB is redesigning its branches to embrace paperless transactions.
“We have over 30 branches, but you can transact in over 2,700 branches through our partners,” he says.
In addition, Ahmad Zulqarnain is excited by PNB’s new Wakaf ASNB service, which allows ASNB unitholders to continuously donate their mutual funds for the benefit of the community.
“This is the first time anyone has done it on this scale. We have now given our unitholders the option of wakaf (endowment) their units.
“So what happens after you wakaf or endow your units is that they are transferred from your units to a wakaf fund and they will stay there in perpetuity.” “
PNB also officially launched this week its ASN Equity Global fund, which Ahmad Zulqarnain says is aimed at investors with a high risk appetite.
“This is our first fund entirely focused on global equities. It is aimed at investors with a high tolerance for risk, with up to 99% of the asset allocation in global public equities. “
He adds that the fund will be managed by PNB’s team of fund managers in Kuala Lumpur and London.
“The fund will capitalize on opportunities in over 50 major stock markets, so it is truly a global fund. To date, over 700 million RM has been subscribed since we had a limited opening on September 1st. “