Alex Dalton is passionate about all aspects of finance.
The University of California, Pennsylvania student also believes he was born to lead.
It’s a combination that has served him well.
“Leadership is important to me,” said Dalton. “I’ve always felt like a born leader. That’s why I started my own business and try to take control of things as much as possible.”
That company is FINFO Inc., a company that he says provides the “financial information you need”.
Dalton, 20, of McKeesport, is the CEO and founder of the company. He said the idea stemmed from 2.5 years of research into best practices and policies for young people to learn financial literacy, how to act and keep it for life.
“This is the financial literacy platform that is currently used at Cal U., Clarion and Edinboro to educate our students about financial literacy,” said Dalton. “I saw unreal success.”
FINFO is a mobile app and website with information to help users learn everything from understanding credit card debt to more advanced inventory analysis.
“Everything about financial literacy is in one place for young people,” said Dalton. “I created a platform for people to socialize around the idea of financial literacy. It’s almost like a student social network for kids my age to connect with people. who know financial literacy. “
Dalton’s initially hoped to attend New York University or Atlanta’s Emory College, but felt the cost was too high. He then went to Cal U. on a baseball scholarship.
“Two weeks later, I realized I was spending 40 to 50 hours a week playing baseball when my long-term goal was to be a business owner,” said Dalton. “I saw the opportunity to get into real estate with a friend of mine and felt I had to take this opportunity. I started working in a factory at night from 10pm to 4 in the morning and I went to class and did nothing but educate myself on business. “
He has been busy in the business world, graduating in July from the prestigious Founder Institute, the world’s largest pre-seed startup accelerator. Dalton said he was one of four 35-year-old graduates to start the program.
“It was amazing,” said Dalton. “I’ve learned so much, not just about financial literacy, but about building a business, the start-up process, and investing, so many different things.”
Dr Mark Lennon is Associate Professor of Management and Director of the Center for Innovation, Technology and Entrepreneurship at Cal U. He considers Dalton to be one of the best students he has ever had in any of his classes. .
“He’s an amazing student,” Lennon said. “He’s a shining star. He’s taking the theory he learned in college and putting it into practice with profit.”
Dalton entered the educational platform plan for FINFO in the State System Startup Challenge in 2020. The challenge is sponsored by the State System of Higher Education of Pennsylvania.
He placed second and, in turn, received $ 5,000 for his business.
Lennon said he took Dalton and other students to Shippensburg University for a three-day start-up weekend. This is where he said the idea for FINFO was born.
“I helped him develop it and it turned into a viable business plan,” Lennon said. “I knew it would be a winner from day one. This is one of the best ideas I have seen in my 15 years of teaching. Financial literacy is an essential skill, especially among our young people. Alex can communicate with his people. peer in a way that is more effective than any faculty. This kid goes places. ”
Dalton thanks his father, John Dalton, owner of Grand Central Pizza in Elizabeth Township, for helping him with every step he took during his first two decades.
“He had a great influence on me,” said Dalton. “He has helped me a lot throughout my career.
And it has been quite a journey.
“It was a mad rush,” said Dalton. “It was funny.”