Financial literacy

Africa: Company Expands Financial Literacy Across Africa

Junior Achievement (JA) Africa and The RicherTM Media Limited (The RicherTM Media) have signed a partnership to produce The Junior Billionaires ClubTM (JBC), an animated television series designed to teach children across Africa about financial literacy and the principles of wealth.

The animated series is jointly developed based on the RicherTM Kids Club – a subsidiary of The RicherTM Media – and JA’s financial education, entrepreneurship and wealth education programs that give young people the knowledge and the skills to have an informed business, career and life. the decisions.

It will feature Lola and Kweku-Sika, two young Africans who go on different adventures to learn key concepts of finance and wealth as well as African history and other subjects of social / economic studies on the Africa.

The series would be broadcast in English, French and possibly Portuguese in different African countries on traditional and digital media.

Speaking at the signing ceremony, CEO Simi Nwogugu, CEO of Junior Achievers’ Africa, said: “Developing financial literacy across the continent is a key area for us at JA Africa. and educate millions of African children and young adults, especially those in hard-to-reach communities who may not have access to our classroom programs or digital activities. We will also spotlight inspiring African leaders, not only to celebrate them, but also to show young Africans that the continent has role models they can aspire to be. We hope he will encourage schools across Africa to form junior billionaire clubs to inspire their students.

For her part, The RicherTM Media Director of Media, Omi Oshikoya, noted that the partnership offers the opportunity to inspire a new generation of Africans who are creating wealth, “and succeeding in all areas of their lives. life, which is our mission. . “

According to Omi, “Africa has a high rate of poverty, which can be attributed to the lack of financial literacy. To reduce the financial literacy gap, it is important to note that in every African country, two-fifths of the population is under the age of 15. years, therefore, to foster economic development, the focus should be on children who are future leaders. “

She also said the program was created to include financial literacy, business, and the principles of life and wealth to ensure children are well equipped to thrive in the world we live in today. .

She added: “The global COVID-19 pandemic has made it imperative for children to be financially educated and learn to invest in their physical, emotional and mental health and other areas of their lives. “