21 Wild and its Leading By Example Foundation have once again partnered with the fintech company Carillon to bring their virtual financial literacy campaign back to bank accounts to educate grades 9-12 students across the country on the importance of financial literacy to success.
First launched in 2018, the “Bank Account” rapper decided to take the initiative online in October 2020 after the pandemic struck, calling it Bank Account at Home. The now virtual experience offers a six-course online program and plans to award 100 scholarships of $ 1,000 to US high school students who complete the program.
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In the new campaign video, 21 tells its own story. “Growing up in Atlanta, the energy of turmoil rubs off on you,” 21 says in the promo. “Financial literacy is important because it’s one of the main things you need to function and be successful as an adult. I just wanted to find something that could help the kids figure out what to do with the money.
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This is not the first time that 21 has shown its philanthropic side. This month, also working with Chime, 21 unveiled a new basketball court at his Atlanta home at Parkway-Wabash Park. “Basketball created a space for me in my childhood to compete, learn camaraderie and just escape the challenges of everyday life,” explained 21 Savage. “I hope this court will allow the children in zone 6 to do the same. When I started my foundation, “Leader By Example”, I was determined to remove barriers for the next generation in Atlanta as my success is shared with my community who consistently supports and inspires me. “